About Us

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At Three Paws Approved, everything starts with three very different dogs who share one big mission: finding the best in pet gear, treats, and lifestyle favorites — and passing along only what earns their paw of approval.

Wrigley is a blonde retriever mix with a heart of gold and a passport full of stamps. As a task-trained service dog, he’s calm, focused, and always ready to support his human — whether that’s navigating busy airports, exploring new cities, or simply bringing comfort on long days. But when he’s off duty, Wrigley knows how to have fun. He loves new adventures, testing out the toughest toys, and making friends wherever he goes. Intelligent, loyal, and endlessly curious, Wrigley is the pack’s fearless leader — the dog who proves you can work hard, play hard, and look good doing it.

Pele is our big-hearted black lab, known for his goofy charm and unmistakable “Darth Vader” breathing. Towering in size but soft as can be, Pele brings endless joy to everyone he meets. He’s the first to lean in for cuddles, the last to leave the party, and always the clown of the group. When it comes to testing gear, Pele is the ultimate challenge — if a toy, bed, or bowl can survive Pele, it can survive any dog. Sweet, silly, and endlessly happy, Pele reminds us every day that life’s better when you don’t take yourself too seriously.

Beckham, our golden retriever pup, may be the youngest, but he’s already stolen the spotlight. Affectionate, playful, and always in search of attention, Beckham is pure sunshine in fur. Whether he’s zooming around the yard, begging for belly rubs, or charming strangers with his puppy eyes, Beckham makes sure there’s never a dull moment. He’s the official tester of anything fun — from costumes to squeaky toys — and he approaches every new find with boundless enthusiasm. Beckham is the pack’s reminder to embrace joy, play often, and always love big. may be the youngest, but he’s already stolen the spotlight. 

Together, Wrigley, Pele, and Beckham make up the Three Paws Approved crew. With different personalities and needs, they put every product through the ultimate test — from durability and comfort to fun and functionality. Along the way, their humans share a few favorites too — in food, travel, home design, and lifestyle — making this more than just a dog site. It’s a full pack-approved way of living.

If it makes this list, it’s wag-worthy, drool-worthy, and officially Three Paws Approved.

Wrigley and his buddy Uno love sharing this favorite donut. 

Baby pups love soft and magical unicorns.